Yieldkit brings Daniel Neuhaus on board as managing director
Hamburg, April 20, 2020 – Daniel Neuhaus, founder, entrepreneur and manager in the field of e-commerce and data-driven marketing as well as co-founder and former CEO of emetriq, is strengthening the management team of Yieldkit, a platform for in-text advertising and content monetization based in Hamburg, with immediate effect. As Managing Director, he is responsible for Sales, Marketing, Operations and Finance. Daniel Neuhaus will take over the management of the rapidly growing company together with Yieldkit founder and CEO Oliver Krohne.
Daniel Neuhaus comments: “For me, YIELDKIT is a hidden champion in marketing technologies. We bring publishers and advertisers together and create win-win situations. Over the past few years, the team has built up a forward-looking, high-performance platform in a highly dynamic market that has enabled us to achieve international success, particularly in the USA, Great Britain, France and Russia. YIELDKIT works completely contextually and does not require cookies to link content to campaigns or services. I am very excited to be working with the team to shape YIELDKIT’s expansion and to take the next big steps into the future”.
Daniel Neuhaus looks back on more than 20 years of experience on the publisher and advertiser side in the fields of AdTech, MarTech, online marketing and e-commerce. In 2015 he was co-founder and CEO of emetriq, a leading technology provider in Germany specializing in intelligent data management, data sharing and cooperation between marketers, advertisers and agencies, which was acquired by Deutsche Telekom in 2016. Until 2015 Daniel Neuhaus was a member of the management board of InteractiveMedia as well as CEO and co-founder of xplosion interactive, a provider of targeting technology. He began his career in 1998 as a consultant to the publishing management of the Bild newspaper group at Axel Springer AG. There he held various management positions until 2008, including managing director of Computerbild and managing director of bild.de.
Oliver Krohne, founder and CEO of Yieldkit, is pleased to have Daniel Neuhaus on board: “In Daniel we have an experienced manager who is at home in the world of data-driven marketing and knows how to run a company successfully. For Yieldkit, of course, his know-how as an entrepreneur is important, which we use to drive economic growth. But equally important to us is that Daniel shares our corporate culture and is a great colleague and team player”.
With digital leadership, management and new work through the times of Corona
Daniel Neuhaus started shortly before the lockdown in the Corona crisis. Since then, the 25 employees in Hamburg and the surrounding area have been working with video conferences and calls from their respective home offices. Daniel Neuhaus: “This constellation offers many opportunities, especially for the management. Our strategy meetings and workshops, for example, run on virtual pinboards, with mind maps and digital creative techniques. Thanks to the complete transparency and equality in the teams, we experience a productive and intensive time. It is a new experience that the entire team and team spirit work in the virtual office. Although the start is now physically distant, the focus on digital communication is also fun and rebuilds relationships with each other. I am sure that these experiences will shape our corporate culture”.
Yieldkit is a platform for in-text advertising and content monetization that currently connects 5,000 publishers and 45,000 advertisers worldwide. Matching is done via YIELDKIT’s machine learning technology. It analyzes publishers’ text-based content and matches specific publisher-approved terms and keywords with matching affiliate offers and services from advertisers. Publishers can additionally monetize their content and advertisers have access to a high performance In-Text ad format. Yieldkit is owner-managed and was founded by Oliver Krohne in Hamburg in 2009. Together with Lars Hinrichs, he is also a partner in Yieldkit. Daniel Neuhaus has been a member of the management board since February 2020. Currently, 25 employees work as a team. Yieldkit is located in Hamburg. www.yieldkit.de
Daniel Neuhaus, Managing Director YIELDKIT
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