Tobias Conrad CCO at YIELDKIT
Tobias Conrad joins Yieldkit as Chief Commercial Officer (COO) and Co-Managing Director
Hamburg, 2 February 2021 – Yieldkit, a leading platform for content monetisation, performance and affiliate marketing, is strengthening its senior management team by appointing Tobias Conrad as CCO and Co-Managing Director. The positions were newly created after Waterland Private Equity acquired a majority stake in Yieldkit in January 2021, with the view that Yieldkit’s future growth can be accelerated through company acquisitions that fit geographically, technologically and product-wise.
As CCO, Tobias Conrad will continue to drive the company’s growth both economically and internationally and will also be responsible for Yieldkit’s operational business. In addition, he will continue to expand the growth areas around commerce content and e-commerce and manage demand marketing. Tobias Conrad will be the third managing director at Yieldkit, alongside founder Oliver Krohne and CEO Daniel Neuhaus.
Tobias Conrad brings to Yieldkit his experience from almost 20 years in management positions in digital and tech companies. Most recently and from 2016 onwards, the top manager was a member of the Executive Board and Managing Director Publisher & Product Management at Ströer Digital Media, where he was also responsible as Managing Director for the subsidiaries Seeding Alliance and Twiago. Until 2016, Tobias Conrad was the Head of Digital at radio marketer RMS. Other stations of his career include management positions at Groupon, Axel Springer Media Impact, Vodafone Media Solutions and Xing.
Tobias Conrad is looking forward to the new task: “The digital industry, and especially the digital advertising industry, has developed into a global, technology-driven platform economy. For me, Yieldkit is one of the pioneers and hidden champions of this new generation of advertising technology providers. With its semantic AI and content monetisation offerings, the team creates synergies and new revenue opportunities for publishers and advertisers. Yieldkit has the potential to become an international market leader with its platform. I’m looking forward to using my experience and knowledge to take the necessary steps and to ignite the next growth stage of Yieldkit together with the team.”
Tobias Conrad, CCO and Co-Managing Director, Yieldkit
Photo credits by Raimar von Wienskowski
Daniel Neuhaus, CEO of Yieldkit, adds: “Tobias Conrad is our ideal candidate, as both CCO and as Co-Managing Director. He is the ideal reinforcement for us and he comes just at the right time. We are growing enormously and dynamically and need an experienced manager, expert and team player like Tobias with whom we can continue our expansion.”
Yieldkit is a platform for in-text advertising and content monetisation that currently connects 5,000 publishers and 50,000 advertisers worldwide. Matching is done using Yieldkit’s machine learning technology. It analyses the text-based content of publishers and links certain terms and keywords approved by the publisher with appropriate e-commerce offers and services of advertisers. Publishers can monetise their content additionally and advertisers have access to a high-performance in-text advertising format. Yieldkit was founded in 2009 by Oliver Krohne in Hamburg. He is one of the company’s shareholders, together with CEO Daniel Neuhaus, investor Lars Hinrichs and Waterland Private Equity. Currently, 30 employees work in the team. Yieldkit is located in Hamburg. www.yieldkit.com