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Senior Marketing Manager (m/f/d)

The YK Group incorporates the investments in affiliate and performance marketing made by Waterland Private Equity, which is operating a buy-and-build strategy in this area. Currently, the group is composed of three companies: Yieldkit, a technology platform for performance and affiliate marketing; digidip, a leading global content and performance analytics network and a market leader in premium content monetization; and the shopping24 commerce network, which develops tailored e-commerce solutions for product recommendations in shopping-related environments.

From this position of strength, the YK Group is moving to become a global commerce network - and this vacancy is a one-off chance to play an essential part in our exciting mission to establish and manage a completely new umbrella brand for our portfolio. By joining us in this role, you can become one of the first members of the marketing team tasked with shaping and managing the growing YK Group brand portfolio. This represents a fantastic opportunity for a marketing professional looking to drive things and thus take their career to the next level in helping to setup a multi-brand marketing.

We are an international and multilingual team, based in our home port Hamburg but active all over the world, who work independently in flat hierarchies. Our corporate culture runs on trust, friendliness, and collegiality, fostering a positive work atmosphere.

This position as Senior Marketing Manager will be based in Hamburg. If you are an experienced marketing generalist with excellent operational skills, then you could be the person we are looking for.

 

Your tasks:

  • Brand marketing: Helping to establish and expand brand awareness for the YK Group umbrella brand and its subsidiaries; detailing the overall brand strategy.
  • Sales marketing: Developing marketing tools to support sales and designing campaigns to increase brand awareness, raise the profile of our products and services, and generate leads, integrating activities into CRM processes (sales funnel).
  • Online marketing: Establishing online marketing as a professional discipline in-house (e.g. SEO, SEA, CRM/sales funnel, evaluation and analytics, social media) and handling agencies.
  • Digital content marketing: Generating, planning, and publishing content (e.g. blog articles, white papers), coordinating contractors and agencies.
  • Direct marketing: Establishing e-mail marketing as a professional discipline in-house, drawing together existing tools and providing leadership in how e-mail marketing is designed and executed, as well as its strategic deployment and contents.
  • Corporate websites: Unifying existing website design, content, and strategy, setting up a central technical systems environment and handling agencies.
  • Internal communication: Helping to set up and expand internal communications.

 

Your profile:

  • You have a minimum of five years' experience in marketing, preferably in a dynamic environment (e.g. media or performance marketing agency, AdTech provider).
  • Instead of just going with the flow, you enjoy running projects, providing drive and leadership as you take a proactive approach and do not shy away from responsibility.
  • You like to think strategically and will enjoy taking our positioning and core messages into your channels with reference to our marketing strategy.
  • Your passion for project management means that you work in a structured way, while your friendly, approachable demeanour helps you to win over your colleagues and agency partners, motivating them to reach goals together.
  • Whether it's about telling a convincing brand story or designing a workflow through several software systems, you enjoy acquiring an in-depth understanding of complex issues which goes beyond easy answers and quick-fix solutions.
  • Your English is business fluent, German is a plus.

 

Our offer:

  • The opportunity to shape and roll out a multi-brand marketing approach
  • The chance to be part of a young, ambitious, and international company
  • A strong team spirit, with flexible working hours and hybrid working
  • Regular team socials such as breakfast and lunch; summer and winter parties
  • Attractive offices featuring hang-out areas and table tennis, with a variety of eating and shopping options in Hamburg's popular Winterhude district

 

Employer-subsidised public transport pass (HVV Ticket)

Are you interested? We look forward to receiving your complete application documents, including salary requirements and earliest possible starting date.

Apply now
Marei
“Hey, ich bin Marei – HR Koordinatorin bei Yieldkit. Ich freue mich, bald ein neues Teammitglied begrüßen zu dürfen.”

Marei Möker

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Marei Möker

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