We combine content and commerce and support you as an advertiser in increasing the reach for your campaigns via our platform with 5,000 publishers worldwide. Through close cooperation with leading publishers and media agencies, we enable the integration of links to products and services directly into the content. As Commerce Advertising experts, we also focus on the actual usage behavior of users. Our technologies and APIs ensure a perfect match between content and campaign, real-time optimization of running campaigns and high ROI rates.
Commerce Advertising makes the difference
E-commerce is increasing tremendously. But it's not only the demand in online retail that is on the rise - the supply is also growing. It is now more important than ever for advertisers to stand out with their campaigns and lead potential customers to their websites and products.
Content is key: consumers look for information and recommendations from editors and other users before making a purchase. Especially in the post-cookie era, content plays the crucial role in the marketing mix along the customer journey. And affiliate marketing is the tool that brings content and commerce together. Publishers link their content to advertiser campaigns. Both benefit: Advertisers from the performance effects of affiliate marketing and publishers from additional revenue from their content.
Where we are strong
83% and therefore the vast majority of advertisers use affiliate networks to secure deals with publishers. We provide the technology platform publisher need along the customer journey to implement different, customized Turnkey Solutions or APIs.
Our Brand Safety Program
We give advertisers and networks access to trusted publishers in order to help them achieve sustainable sales increases. As such, it is in our common interest for us to select the best output channels for each campaign on a case-by-case basis and at speed. This means, however, that we cannot provide itemised lists of all publishers which have picked up your program.
At the same time, we know that, for brands, being displayed in a trustworthy environment is just as important as a high visibility. Our Advertiser Team is happy to introduce you to our three-step process in order to ensure that your brand is safe at all times and that you have full control of where your campaigns are deployed. Get in touch with us to learn more about how we make sure your brand is safe.